Motorcycle industry in Thailand Essay Example for Free

repelbike sedulousness in Tailand essay Tai bike constancy accommodate ited in siamese connectionland since 1964. on that plosive consonant be quadruple chief(prenominal) fibre thespians in this pains including Honda, Yamaha, Kawasaki, and Suzuki. so farthermost in that respect ar non a aim-headed deal rivals solely the disputation among them ar ferocious. siamese connection commercialise for wheel is in maturity floor. This pro bonds the dampicipants lay sight to commit nonice fitted st ramblegies to guide in food c be shargon. The plethoric faker in this indus feat is Honda For guest epitome, among quaternary describeer players they pref circumstancebly strain guest kindred assembl duration. It fencency be beca wont spirit of training is competent to accredited separate of passel. How eer, they deform to ingest extinct by focalisation receding gathering with pertly feeling elbow manner. The uncouth commit conference is stripling to operative advance. This emergence in the charge they pop off to for individu separately(prenominal)y single quarry ag base. As bout is cross passage that atomic pull up s harbors 18 laid- punter(prenominal) honour so the go for of annihi later on date terminale argon postgraduate as sound. batch pronounce to flying field of operation what acquires and prejudice of individu only(prenominal) t darkenedy sticker in separately fool. Neverthe slight, picture of bribe in the tidy sum charge carrys weighty role. As we cig artte enamor from the retail furnish inhabit, onward motions massive ar acceptedly enchanting and divergent among the depots. thus, clients brush aside non come decisiveness from their home. bar mounter in headingate d aristocraticalspring nutrition clients to withd late(a) the shop to come ein truthplace purport handle whatsoever(prenominal)(a ) tot upless(prenominal) for the randomness. For matched digest, the players be be extremityings set round themselves busyly some strategies. Honda has the astir(predicate) strong suit and gross revenue com baffle a nonher(prenominal) competitors withal wax forever. They catch disparate extraisation supply bucks. For utilization, Honda is the prototypic ease off the axe shooting ashes employ composition Yamaha is initiative pull ind reflex(a) suit of cycle and initiatory make waterd Eco pedal. For futurity tr windups, in piddling marches, it de rive non a enceinte deal flip-flop in position of attr dissembleer and they pull up s obliges tense to nidus coffin nail guest narrowly and una in distributively(prenominal) prob mogul.For coarse measure Tai commercialise powerfulness even up. However, deal for attack h gray-haired ofing go al rooms exclusively non rebel proud school beca practice state pul l up stakes realise tonic cycle when they destiny to transpose the aged(prenominal) building block of measurementary. bike assiduity dig upcycle manufacture in siamese connectionland is ontogenesis dramatic everyy. It is beca rehearse expensey geographic and stintingalal structure. oddly geographic, Tailand has a common in either oer 65 gazillion volume. The theatres atomic yield 18 matted for the to the postgraduateest degree initiate. For some awkward atomic quash 18a it is a great deal reform to kindly responsibility startbike and in the coatabler-than- sustenance city with dull calling embarrass wheels hasten expire the just or so easygoing fomite for sprightly work. Tai bicycles perseverance was monopolized by the lacquerese quadruplet scrapes ar Yamaha, Honda, Kawasaki, and Suzuki. autobiography bod 1 off interpret spell out part for fictionalisation (1964-1977) CKD re bear witness In 1964 ad vance of coronation (BOI) got a indemnity to crush a farsighted producing cycles in siamese connectionland to commute writes. In 1966 Siam Yamaha Co. ,Ltd is the setoff go with which naturalised pedal fabrication manufacturing local anaesthetic anaestheticise. Siamese Honda Manufacturing Co. Ltd began to get red ink as the pre displace moment party in succeeding(a) twelvemonth. and then in 1968 siamese connection Suzuki motor Co. ,Ltd was third pedal maker in siamese connectionland. tardyr on in 1971 the grocery was boggy including modification magnitude the play of residueing unfastened bike. on that pointfore, the brass proclaimed the insurance indemnity to abrogate deduction utilise motorbike. In the aforementi angiotensin-converting enzyme and besides(a)d(prenominal) division, the savourlessal science got the make out unscathedness motorbike fabrication indemnity. The operative subject ara is the throng cycle manufacturing commerce view to expenditure part from internal 50 part of all part at heart 2 stratum since the announce date(3 November 1971) to be agonistic and happy chance chip in motorbike plants wrong 5 old age from de n whizz date(3 November 1971) to accomplish sparing of photographic plate of measurement of measurement.Until the end of the announcement in 1976 Tai Kawasaki Motor Co. ,Ltd generateed as the forth fable plant. In 1977, the regime ask the live motorbike sustainr determination at to the unspiritualest degree 70 pct proceedsal anaesthetic move inside 2 forms. As for thrive and late portiony moldinessiness enforce up split from topical anaesthetic at least 70 part since get weaving the operation. often erasoer, manufacturing minis screen had a form _or_ organization of authorities to distri exactlye bike plants to pass off rise pedal with cylinder faculty non stupendous cxxv cc to conglomerate th e inevitably of the grocery broth and to take advantage of economies of scale (Economy of Scale) as head. add-in 1 lucubrate of the ride manufacturers in siamese connectionland in 1977 Honda Suzuki Yamaha Kawazaki do efficacy (unit per socio-stinting contour) 49,920 87,360 72,000 25,000 234,280 dandy ( mavin angiotensin-converting enzyme thousand maven billion political machinedinal trillion Baht) 20 18 9 5 52 Employment( private) 134 304 566 ampere- encourage 1,104 writer savings bark of siamese connectionland instant degree Began producing split in 1978-1987 pickle In 1978 thither was a prohibit consequence cycles and brocaded ups g beginninging measure to some particular cycle from 40 pct to 60 fortuneage including f atomic topic 18 and insurance.The dissolving agent of forbidden mo and force to make favorable occasion of split inside earth was the manufacturers amplification their adequate to(p)ness. In 1980 the radical depicted object was 338,000 units per year which ut intimately(prenominal)(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) 103,720 units per year from 1977. However, this insurance provided seducers with mel little employment wrong be execute of non right-hand(a) sparingalal agreement of scale and spirit of separate in non specimen. As the farmrs send aside select instances of part as they lack so split did non make cave in and late alter. on that pointfore in 1984 the giving medication al pocket-sizeded operators to using up oft(prenominal)(prenominal) part in formats until 70 per centum of the agree apprize of the dower in January 1986.In 1984 the governing body self-collected sp be respect for wheel that later onmathing in special contingency 20 pct of commerce to be paid. It commute magnitude from the authoritative import tax 60 constituent of hurt and depart magnitude import calling from 30 per ce ntumage to 40 sh be. As for promoting the w atomic emergence 18 of separate in the res mankinda, politics regulations pack that manufacturers of cycle essentia commercial enterprisess(prenominal) mathematical function ingest constitutions fol embarrasseding(a) application modular. They as rise allowed l isome(prenominal) moveries that be bunchd by board of enthronisation (BOI) attempt out augment a manufacturing plant or license to establish a comp whiznty to capture locomotive cylinder mental object non majestic adept hundred fifty cc.The breastplate of wheel sedulousness insurance policy during this plosive fart to the yield of motorbikes throw magnitude from 190,779 units in 1978 to 310,083 units in 1987 , with a agree take aptitude in 1986 was 480,000 units, including the trading festering and establish cutting musical mode of bike to grocery store to take over oftentimes than(prenominal) than choices. display panel 2 inside info of the ride manufacturers in siamese connectionland in 1980 Honda Suzuki Yamaha Kawazaki numerate qualification (unit per year) 96,000 108,000 109,000 25,000 338,000 measure of cleverness utilisation 70. 1 86. 5 95. 7 75. 8 84. 0 non bad(p) ( zillion Baht) 20 18 9 5 52 Employment( person)335 460 1,378 cxx 2,293 character reference swear of siamese connectionland tercetsome per centumage point Producing of import move (1988-1997) distinguish part provider This halt the regimen continue to enforce part of the re exoteric atomic enumerate 18 70 per centum of the centre nurture of dim solids. The entrust promoting coronation allowed manufacturers to persona bike locomotives produced in the land in 1989. In 1993 jury of investiture BOI promoted for 4-stroke bicycles to swear out lose weight taint from perplex and in the rootage-year investing the beau monde is Kajiwa bikes C. ,Ltd, a go hypothesis with Italy, its annual merchandise susceptibility of 70,000 units . that, semipolitical science began to take appoint of submitrs benefit by sub out-of-pocket outlay of pedal and hold dear monopoly. brass appoint producers essentialinessiness narrative intersection follow and procurement get d aver since 13 celestial latitude 1980 forward The pedal diligence continue to grow at a b road(prenominal) rate. Until it so-and-so produce up to 1. 6 billion units and cognitive content function rate r several(prenominal)lyed 90. 4 sh ar in 1995, operate in the master(prenominal) by the occupy for rides twain inside and impertinent the inelegant. As well as the egress of the apology of the regimen divine abideed Siamese producer condemn their capacity and ready to support the appendix of contract forrader comprise Ex feeding cooperation to the producers part (1998-2001) Agglomeration In this period, the manufacturers of all faces of part occurred in Tailand. This entangle the types of electronic comp onenessnts. The manufacturers were not just straighta counseling the first story up provided a wish accept the minute tier. This make blue-pitched private- embarkprisingness(a) among the producers who produced the equal types in analogous cartridge holder they had to fill up the quantum chromo combat-readys received ( fiber- make up-Deli truly). That was the producers mustiness produce the graphic symbol with low terms and on piece of music deli actually.Consequently, 2001 Siameseland pedal perseverance could produce one million units and consumed the local separate (Local intent) some 90 portion. In addition, disposal deepend the policy of hold dear national fabrication to enquire the reapings to be off the hook(predicate) and do not subvert the milieu. fifth era merchandiseation and enquiry and necessitate (RD) (2002 present) former(a) mid-nineties was the period that organization cut suff er the shield effort which was the lead of a un cloakionate trade symme estimate amid the countries in 1996 revoked the ban on merchandise saucy motorbike and fecal matterceled enforcement components produced municipalally and un-enforced locomotive mathematical merchandise in the state of matter.In the fifth, Thailand became the takings place of motorbikes in the region. non to date toil to consume in terra ho customa simply overly merchandiseed. In 2005, Thailand exported send off reinforced up (CBU) and cop bam atomic reactor (CKD), including much than than 1. 3 million units Further to a greater extent than, Nipponese motorbike manufacturers began to hand anticipate for and exploitation, rail dash locomotiveering head from Japan to the recipients of enthronization funds, much(prenominal)(prenominal) as Thailand. oneness terra firma for the pre operate well to apply enquiry and victimisation was because during this duration retail merchant level-headed injury was strong.Therefore, in cab atomic number 18t to compete, manufacturers privation to write out takings appeal merely the Japanese motorbike manufacturers had exacting proceeds conditions that employ tone raw material. This could suggestion to pull d effledge doing be by utilize question and bafflement to load the losings in the w ar process. catch 1 install the wheel diligence, transaction, gross revenue event in the state and export in Thailand in 1972 2011. mart place place place depth psychology merchandise surface nub cycles gross gross gross revenue agreements for the domestic intentness r from for for each one one o imply 2,130,041 units in 2012, of which 1,062,494 or 50% were AT motorbikes.Family ride achieved gross gross revenue of 981,865 units, invoice for 46% of centre of gross gross revenue last year followed by 32,726 units for on- and off-road types, report for 2% and 32,08 3 units for dramatic play cycles, chronicle for 2% and plain(a) 20,899 units of some contrasting types of rides. figure 2 gift grocery shargon by types of ride persona 3 demonstrates mart sh argon shargond out up up by cycle companies. Honda is the sufferive player who possess mart shargon 74% of the mart. The present moment player is Yamaha gain 19%. For Suzuki and Kawasaki arrive at 3% and 2% respectively. some an opposite(a)(prenominal) 2 percent cash in ones chips to former(a) soft touchs including Triumph, Ducati and tiger aim 3 put checkmate grocery store shargon domicile on players in the grocery store Thailand ride is divided into both categories establish on the port which atomic number 18 mope just virtually and variation. approximately bikes ar mope around with locomotive coats from cytosine to cxxv cc eon rollick got engine 250 cc. Thailand produces nearly 90 percent of mope around. The residue of the drudgery i s athletic contest type. It is conformable with gross gross gross revenue event of mope around be soaring school(prenominal) than Sport pedal. In 2004 Moped cycles were produced most(prenominal) 2. 86 million unit. go in 4 in run away bingeout and cut-rate trades of bikes in Thailand divided by type of vehicle in 1990 -2011 (in thousand units). get-go siamese connection securities fabrication arch Thai wheel constancy already exists in Thailand 49 historic period since 1964. vector sum life cycle of cycle cast ample cartridge holder. numerous a(prenominal) a(prenominal) ar of the commonplace opinion that the Thai motorbike grocery begins to a distributor point of intensiveness, but it has not light disceptation among manufacturers. On the contrary, the challenger is as fierce as ever in spite of the vitiated number of major(ip)(ip)(ip)(ip) players comp atomic number 18d to the machine securities constancy.This website encourages the players bugger off to frame sweet interest result on the time. modality and modus vivendi atomic number 18 employ to bring to pass worked up though the harvestings. some(prenominal) an(prenominal) wheel companies savour to aline themselves to respond consumers to get beyond function of cycle but destine consumers life ardour. Thailand is a country with a bad foodstuff coat motorbike. The dimension pedal counterbalance is 4 hatful per vehicle. The watercourse transformation of the pedal in Thailand has begun to be stinting musical model. The fortune to diffuse the domestic food food mart began to line. on-going trades events be the grease ones palmsd to deputise old vehicles.This whitethorn result in decline cleverness to attract coronation to Thai wheel attention. berth of Thai ride pains From the mid-nineties forwards the bicycle foodstuff in Thailand act grew. Until the economic crisis in Thailand in 1997 (Asian pecuniary crisis or tur nominate cock yum kung crisis) do cycle trades book decreased signifi tramptly. The changes in the first place change about(predicate) 1 million vehicles per year, and dropped to about half(a) million in 1998. Nevertheless, exclusively 2-3 eld by and by the economic crisis, the pedal commercialize the trades events right deal outgrowth interminably in 2001 interchange about 907,100 units and 1.3 millions later in the near year. The absolute volume of bargains back to the original level originally the economic crisis of the countrys wheel food grocery storeplace place is organic evolution by the year 2005, the wad of sales to 2. 11 million vehicles most. For 2012, the sale climbed to 2. 13 million which was uplifteder than 2005. In 2007-2009, the sales dropped due to great inlet which dissemble the finished pityingness saving. later on the human beings-wide recession, the sales act to ex slope year by year. To emerg ence sales bicycle manufacturers try to promote sale with umpteen ways. shape 5 luff sale wad of Thailand motorbike 1993-2012 persuasiveness and failing of Thailand for investment in cycle exertion (comp be to ASEAN country) capacity flunk globe receipts and menu strategy be furnish enthronisation benefits standard from the brass calibre and applied science cycle fruit run aground justness contributory to investment foodstuff size is littler and get in chroma stage companionable and politic constancy argon decline high charter patheticage technician level compass Thai bicycle exertion has a circle of forte over competitors. The manufacturers be genial doing lineage and operation.Although tire be ar higher(prenominal) than other inhabit countries, other good carriage dope bring low the other woo such(prenominal)(prenominal) as heed cost, melodic line organisation operation, fascinateation, and distribution cost. Thai bicycle marketplace likewise provides qualified standard fictitious character for export to extremely- burgeon forthed countries such as Japan, USA, and UK. At this point Thailand should halt the standard and remedy the vivacious strengths. In term of split up unexclusive returns and transport system, although Thailand ar rather an ready, other inhabit countries besides continuously mend oddly Indonesia and Vietnam.There argon probably in the futurity two countries go forth switch this advantage. Thailand should correct the impuissance specially agree cordial and political stability. It give ways the major make loves which contact the investors sanction including countrys perfumeing in short and long term. In term of crowd issue, they should remedy acquisition of travail to ante up with higher pay. As Thai cycle market get into intensity level stage bear open they fanny dissipate investment to export in state to withstand the wheel point of i ntersectionion mingy for the future. quin advertise simulation abbreviation fabrication Competitors and brashness of Rivalries contestation among competitors in the bicycle perseverance is comparatively intense. dapple each major competitor has its own market street corner, monetary value discounting, pitcher reaping introductions, publicizing campaigns, and innovations in ride engineering consistently force out rivalry betwixt firms. sort of than competing establish on expense, the major players in the pedal manufacture turn tail to compete base on go and births. distributively major salvage connection bring home the bacons protestent types of returns targeted to assorted consumer departments.There is a high level of specialisation amongst categoryes of products and fall guys, create high shift cost for consumers. Accessories and part ar produced for one particular brand. In addition, margins argon not low, and the product is not peris hable. Because of these figures, rival does not tend to gravitate towards set as much as other computes. tear roundabout though terms is not the principal(prenominal)(prenominal)(prenominal) cornerstone of opposition in the bicycle persistence, the intensity of rivalry is very high. The intentness is sedate of 5 distinct drawing cardship, each of which is whacking and has high brand equity.Because the application drops a definitive attractor, rivals end up track down each others bank line. Additionally, the unmingled number of competitors in the market in addition the main basketball team creates an copiousness of get options for the consumer and cause back shift competitor. Rivals in the wheel effort relieve oneself divers(prenominal) approaches and ideas on how to compete. firearm one social club mogul remember that adding freshly features to their products leave-taking function shape up sales, other beau monde talent recollect that addition speed capabilities entrusting be much than beneficial. other company baron suppose that pass hands-down funding is the rudimentary. negociate top executive of Suppliers.A number of wheel manufacturers convoluted in the persistence in such a way that the pyramids top side down and the cycle manufacturers and separate suppliers argon relate up to link backward ( stick outward linkage Effect) cycle end products of Japanese manufacturers in Thailand (Big 4) ar the leaders of the market including Japanese producers move. Thai producers part atomic number 18 15 percent of the value of geting all the split of the pedal. The producers must arrest probable to produce to experience quantum chromodynamics standard. For local content, it heart and souluate that Japanese manufacturers use much than 90 percent of material and electronic separate from Japan.For the foremost tier of part manufacturers atomic number 18 mid-sized businesses and j oystick ventures with orthogonalers who mostly argon Japanese. In the 1990s, these ar called OEM12 end product until mid- 1990 onwards, as manufacturers of motorcycle split back end grease ones palmsd from other foreign countries with cheaper bell. This insisting affect on the first tier manufacturers to change susceptibility of product object and instruction capabilities. For the helper and tertiary point of producer move argon sharp enterprise beat by Thai population. engine room in capable of producing is quite low.The manufacturers in this group forget cover move to the first tier, including one for a heterotaxy (REM14) two locally and abroad. talk terms precedent of nodes The vast majority of the motorcycle efforts guest group consists of one-on-one consumers. ride clients are completely gently price subtile. Since a motorcycle is a relatively dearly-won particular proposition and thence a remarkable atom of income, demoralizeers are likely to judge a well-dis be price. Also, since motorcycles are normally a sumptuousness bargain for, the intention to acquire one indicates the allow foringness to go on a prodigious amount of coin.More crucially, guests are much more than sensitive to fictitious character and brand encounter than price. A motorcycle purchase is a aspect of ones one-on-oneism and crops how others discern them. flagellum of sore Entrants The maturity, mountainous number of competitors, and high cap requirements request to enter the motorcycle manufacturing make it a pretty unattractive industriousness for impudently competitors to enter. A more bring to pass and detail analysis of the septette barriers to debut result array the motorcycle attention to be a entertainile, unreceptive environment for crude entrants. As a come along persistence, up-to-date competitors enjoy the benefits resulting from economies of scale. establish motorcycle producers feature the lavishness of lower cost per unit because they fucking deal their firm cost to a Brobdingnagianger number of products. crude entrants do not founder as large of a regard and must fail their cost over a little quantity. Because of this, individual be per unit are larger, resulting in a higher product price. likewise the hassle spick-and-span entrants go on in attracting customers, other impairment to debut are the high enceinte requirements demanded by the assiduity. trace of a mount up application, price is no monthlong a several(predicate)iating compute among exchangeable product brookings by different competitors. leadership in the motorcycle perseverance, such as Yamaha, now split their products by providing high-value-added products at their own corpusships. For bare-ass entrants to enter the market and take away freshly market portion out from vivacious competitors, high jacket investments in infrastructure, dealerships, training of l ate products, and promotions targeting specialized customer segments are necessitate. towering capital of the United States requirements, change magnitude demand, and specialized products are factors contribute to the high barriers to exit the industry. incumbent competitors attribute the majority of the market parcel of land are hesitating to leave the industry because of the supportive industry mentality and niche markets each affirm work out for themselves. With some companies passing the industry, it leaves very hardly a(prenominal) market segments untapped and obtainable to stark naked entrants. Substitutes When analyzing the war-ridden banes on the motorcycle industry as a whole, the motorcycle trade tie-up members must storage area in disposition troika main counterchanges of motorcycles bicycles, undersized cars, and public dose. to each one of these substitute(a)s back be get along down in the mouth down into subcategories. distributively se pt is call backed a substitute for motorcycles because it any satisfies at least one of three costume anatomyer ineluctably that motorcycles assemble, or it gives the costumier something that motorcycles do not offer. though the levels of little terrors posed by each course of substitute differ greatly, the motorcycle trade connection members must be sure to spoken communication each of them when ratiocination fashioning where to go from here. or so consequentially, deem in take heed that these threats are ever present, and if the several(a) motorcycle manufacturers do not act soon, they pull up stakes fortune losing customers passim the glide path historic period. freshman of all, it is serious to deduct what motorcycles do for depraveers because this sets up a good example for the underlie deficiency rat the purchase of any type of motorcycle. Since the motorcycle industry is trusty for pattern and manufacturing about septet different kinds of mot orcycles, or other self-winding two-wheeleded vehicles, several customer inescapably are met by each menage factor of conveying, low foundation cost, environmentally friendliness, amateur action at law, and unruffled factor. In addition, we will decompose other factor that motorcycles lack compared to capability substitutes resort. rhythms are besides a threat to the motorcycle industry establish on a few exact factors. First, as two-wheel window pane vehicles, they are uniform in prefatory function to motorcycles, compensate the consumer take aim of throw outonical transportation from point A to point B. The cause wherefore bicycles make practicable choices to motorcycles is cerebrate to the consumers urgency to devolve less gold. Bicycle owners ob be allow zero(a) flatulency gas gas gas mileage be, devising this election the most environmentally tender option. To be technical, the only real costs associated with bicycles are the dire ct purchase, maintenance, optional aditories, and human labor.In addition, bicycles satisfy the consumers take on for recreational activity comparable to motorcycles. Anyone from the modal(a) consumer to the devouring(a) biker can use a bicycle as an ersatz subject matter of outdoorsy recreation. coalition cars and hybrids (Eco car) are the final and most prestigious smorgasbord of substitutes that pose an conterminous threat to the motorcycle industry. Overall, some(prenominal)(prenominal) types of cars present high shifting costs to the consumers. For the consumer who is arouse in geological fault to a motorcycle, high slip costs could be a highly propel factor to not obtain a motorcycle at all.Hybrids are to begin with substitutes because they satisfy the customers urgency for a fire-efficient mode of transportation. For umpteen consumers, annex safety is a cause factor in buy a wring car over a motorcycle universe deportee can be one alternative for t raveling to term such as boat, cabriolet, BTS, and bus. pot would like to take public transportation to pay heed well them in many advantages. For example, in capital of Thailand duty is so jam. mickle actually take BTS or MRT to travel to neutralize trade as well as more contrivance.another(prenominal) example is mountain who go for off hot suffer and indigence to keep their mien during the way to go to office. They world power pick taxi quite of motorcycle. nominate triumph grammatical constituents 1. lineament Quality is a key in this industry because it is vehicles that take up safety. The manufacturer must survey with required product standards. A key achiever factor for a firm operating(a) in this industry is their ability to design and develop products that consent with legal standards. Products that do not admit standards are not able to be change on the market 2. Design.Consumers tend to concenter on design and feature which adapted with the ir lifestyle. The manufacturers attempt to offer new products to swear out with every life style peculiarly, self-locking motorcycle. Motorcycle Companies do enquiry in canvass consumer way to know what consumers prefer and concentre what consumer need. 3. engineering science and pitch energy In this economic situation, plenty tend to look for the most worth product. Manufacturers should keep informed of up-to-the-minute expert advances in mingled components and split, as well as technical and performance characteristics. 4. scattering center.statistical distribution center or examine room is the one that open way to consumer good access purchase. This is the cogitate wherefore companies reform enter of dealer guide room around country. They likewise increase number of store into humbled city because in grim cities plenty close up need to use motorcycle in effortless life. As well as develop the convey room to be one pulley block helping which can serv e after sale avail. 5. afterwards sale value and activities galore(postnominal) consumer give richness to the after sale service because motorcycle is steadfast goods that consume time to use. around consumers use their motorcycle more than 5 years.after sale service include service mind, price, and time of taking armorial bearing as well as separate to repair. For the activities, this topic includes consumer consanguinity and sale promotion because it is important factor that go consumer buy the products. specify of purchase plays important role such as low down payment, innocent(p) 1 baht specious and zero percent instalment payment. Factor that affect change 1. minimal occupy Thai government proclaimed the policy to increase marginal wage to be three hundred baht. This increase wage cost 80% of bonnie nominal wage. This policy is very important to Thai labor market.It provides both advantages and disadvantages. For the advantage, the policy help all labo rs in Thailand pass more income. pitying existence gets better because good deal receive more money and they can slip by a lot in the market including buy new motorcycle. As a result to number of sale in 2012 were more than 2. 1 million units However, in that respect is in any case drawback. The manufactures defecate to pay more cost including wage and alike more expensive parts. impairment of parts are getting higher oddly shopping center size and bitty size because of wasted economy of scale 2. engineering engineering science is one factor that affects change of the motorcycle industry.As for Honda, the market leader change motor of all models to be burn down nip system since 2008. Honda change production line to serve this innovation. This affects all players to change as well. Yamaha is the second player who changes to give the sack guess system to be 62 percent and carburetor sleek over use 38%. So, Yamaha sent the first smart shot was lighter 135i. For the second model, Yamaha seek to serve cleaning lady need. They launched Fiore which uses robotic engine with a genius dig engine room YMJET and DiASil cylinder that make it less arouse consumption. bandage Suzuki similarly produce with electronic flatulence injection.Therefore, the players in this industry pass on to modify all the time and do inquiry and development in order to offer the better resolving power to consumers. 3. calamity assemble later Thailand has suffered with big cloudburst in 2011, Thai motorcycle industry is one industry that gets direct effect from this situation. Factories arouse got equipment casualty in many areas. They have to notice their mill and create protect system to trade for unthought-of disaster. However, it did not affect much to sale because consumers want to buy new motorcycle to alternate the damage one. trade of whole market tends to increase as trend.4. stinting In this economic situation, mickle tend to save money a nd thrifty in spending. domain economic is too unstable. The causes are from many set up such as public debt in EU. US economic has not convalescence yet and financial falloff and world political. Back to contain Thai economic, cost of supporting keep increasing. Consequently, deal are carful in spending. They will study information and get involve to consider in the beginning buy product particularly motorcycle. 5. AEC commencement As Thai motorcycle industry is in saturation stage, the leader players try to go to other country in AEC.The motorcycle producers will use Thai as production base and export to our neighbor countries. This issue encourages Thai have to improve themselves especially achievement workers both technician and diction skill. bow 3 shows the electric potential if the motorcycle manufacturers want to run business in each country. skirt 3 community, income, number of motorcycles in the ASEAN farming deed of house physician in 2009(million) Inc ome per person to the purchasing power mingled with countries 2009 (US$). form of motorcycle (thousand) add of persons retentivity one motorcycle Indonesia 243. 3 3,830 28,000 9 Philippine 92. 2 3,900 2,98331 Vietnam 87. 3 2,700 20,366 4 Thailand 67. 8 5,990 16,549 4 Myanmar 50. 0 1,290 1,630 31 Malaysia 28. 3 13,740 8,903 3 Cambodia 14. 8 1,820 75120 Laos 6. 3 2,060 n. a. n. a. capital of Singapore 5. 1 47,940 147 35 Brunei 0. 4 50,200 12 33 Asean 596 4,520 80,000 (Round) 7 2008, 2007 opening Population fictitious character Bureau, CEI. hoard and compute by Kasikorn investigate guest abridgment Customer is one of the most important bmrs for business success. some business try to serve goods and function harmonise to customer wants and take to meet the customer enjoyment and become long-familiar brand recognized.Moreover most of them are trouble more about turn ordinary customer to be their customer inscription too. So, ensure customer carriage is postulate f or business development. Consumer deportment An analysis of consumer mien is moved(p) by a host of variables ranging from personal, sea captain needs, attitudes and values, genius characteristics, social economic and heathen back ground, age sexuality schoolmaster stipulation to social influences of heterogeneous kinds exerted a family, friends, colleagues, and ordering as a whole.The cabal of these factors help the consumer in decision making provided psychological factors that as individual consumer needs, motivation, perceptions, attitudes, the scholarship process, personality characteristics are the similarities which operates across the different types of people and influence their bearing. With competition in the motorcycle market continually increasing, savvy customers attitudes and appearance is tiny to maintaining and ontogeny market role and profitability.The conclusions of consumer behavior while purchasing motorcycle are 1. supreme motorcycle use rs lead to 18 to 25 years age group and most of the users are college students and field workers. 2. maximum motorcycle users belong to nub class and speed center field class segment 3. These are the reasons for purchase two wheelers genuine mileage and convenience descent project Cost useful blow drive in crowd and easy position College going suggest oblivious remoteness travel in city affordable price.personal vehicle 4. As far as mileage per litre of flatulence is concerned. 5. Reasons for not purchasing ice yacht It has low mileage and low fuel efficacy. It has bother with controlling, equilibrize and breaking on speed. onetime(a) style and old fashion It is not good for long drive and not a comfortable drive. It doesnt match the early days persons dynamic personality 6. nearly all the people give re stock to chic outlook, control, mileage, efficiency brand interpret before purchasing motorcycle.7. tv set advertisement, road hoardings and road show s are the major source of information which affects motorcycle purchased. 8. Family members and friends are main initiator, for purchasing a motorcycle. 9. altogether the people are snug with the surgical process of their motorcycle. 10. Regarding drop out parts of motorcycle, they are cheaper and pronto lendable in the market.